Copyright © Commercial Industrial Roofing - 1982

                                                             What separates us from the rest ?

March 14, 2017  Leave a Comment Written by Jim

I recently received a questionnaire from a potential client.  It’s a bit long but I feel like it’s an important read for anyone considering a new roof.

1)  When it comes to service, do you extend any unique customer service to your clients?   

     We offer all of our clients our cell phone numbers so they can contact a company owner directly at any time. We always answer the phone

     or get  back to our customers the same day.  Usually as soon as we are free.  

2) Do you have any special training to your people that may result to good service and etc.? 

    Our crews are manufacturer certified applicators.  This allows our crew to install commercial roofing according to exact specifications. This is

    the key to the outstanding longevity of our roof systems.  This also allows us to offer full NDL (no-dollar-limit) Roofing System Warranties.

3) How long have you been in the business? 

    We have been in business for 34 years , since 1984.

4) Considering your years of experience, have you found a better way to do things in your company?

      We find that the most important thing is to hire and keep skilled roofers. Pay them top wages. We create an atmosphere where they take pride

      in their work & craftsmanship.  We also make safety and common sense a priority and fully expect only the highest of standards in return.

     A roof is only as good as the people that install it.

5)  What mistake do new people in the industry make that you don’t?

     Most roofers come from a residential background with very little, if any, knowledge in commercial roofing applications.They tend to rush the

     product and simply glue down a sheet of single-ply membrane.  They do not follow required manufacturers specifications and therefore do not

     offer a true system warranty.  This leads to a new roof that usually leaks worse than before it was installed.  The roofer typically tries to fix it

     once or twice and quickly realize they are in over their head.  Then they either go out of business or skip town. This leaves the consumer with a

     very expensive problem because the new roof they paid for has to be torn off completely and installed the right way.  You cannot repair a poorly

     installed commercial roof.  Typically about 5% of our business yearly is removing and replacing roofs installed by a bad roofer.  Roughly 20% of

     our yearly quotes are lost to roofers who severely underestimate jobs, leaving vital components out, thinking they can make a quick dollar.The

     industry is filled with these bad contractors.  If they cannot offer a Manufacturer’s NDL Warranty stay away.

6) What does your clients say about you?  What do they like about your company?

     Our business is nearly 100% referral.  Once we gain a customer we do not lose them. Typically they say that Commercial Industrial Roofing is by

     far the best roofing company they have ever used.  I once had a guy call me two weeks after installing a new roof.  He owns many commercial

     properties, he wanted to tell me that the new roof hasn’t had one leak.  I said that’s great, we wouldn’t expect it to leak at all.  He told me this is

     the first new roof he ever purchased that didn’t have a few leaks immediately after installation.

7) We strongly believe that it is also important to highlight fast service.  How many days do you deliver compared to your competitor? Do you have

    a guarantee?

      Our industry is very weather dependent.  We cannot roof in rain, a chance of rain, snow, sleet, hail etc.  We also cannot roof in high winds or

      temperatures below freezing.  In order to install a good roof that will last and work, the weather has to be right.  Therefore once a job is under 

      contract we schedule a tentative date to complete the job.  Then we monitor the weather and usually within a few days or a week we can verify

      that we will start on a certain day.  Once on the job we stay there.  WE DO NOT FLOAT FROM JOB TO JOB LIKE MANY OTHER ROOFERS.  We

      work each and every day the weather co-operates.  We recently did a re-roof that another roofer screwed up.  It took the other company almost a

      month to complete and the roof leaked constantly.  Our crew finished the job in four days and we issued a 20-year Manufacturer’s NDL warranty.

      The roof is leak free and the customer is happy.

8) Mostly of our clients look for best price or best value, What makes your value better than the competition?

   There are so many ways that questionable roofing companies cut corners to cut costs. They deliver the low bid and win the job. They cut corners     lead to immediate leaks and a roof that won't perform for anywhere near the length of time it should.  The customer must then hire a quality 

   company to remove and replace the new roof.  This effectively more than doubles the cost of the roof.  When a customer requires quotes from 

   Manufacturer’s Certified Applicators and has an appropriate spec they will find that our pricing is very competitive. Beyond that our value

   comes in the form of years of experience, outstanding safety, constant communication, and a dedication to quality first.

9) Do you extend warranty?  What it is? And, Why is it better than competitors?

   We offer the absolute best warranties in the industry.  We can offer fully-covered, labor and material warranties. They are not pro-rated and have

   no-dollar-limit.  Warranties are available from 10 and up to 30 years.  All warranties are fully backed by any of the following manufacturers

   depending on the system that was installed: Versico, Mule-Hide, RPI. or Henry's. Upon completion of a job, a technical rep from one of

   these companies comes for a complete inspection to verify that the roof has been installed 100% to their specifications !


                      What is the reason you should have 'Core Cut' ?                

1. First and foremost to see what is under the roof. ( A roof can have other roofs below ).

2. It is important to see what type of roof deck is under the roof. - The most common roof deck is steel. If it is

     not a steel deck then it is either wood, gypsum, " Tectum " or concrete . If you have a roofing contractor come

     and take measurements and does not take a 'Core Cut'  he is doing himself a huge injustice.

      A) He will have no idea if there are other roofs below.

    B) If there is one other or even two other roofs below, the contractor will

    not know on how many dumpsters will be required for the removal and disposal, of the top roof and whatever

    might be underneath.

     C) If there arethree roofs that have to be cut off , labor cost for the tear off will be three

    times more than if there was only one roof  and the contractor will have to pay for 3 times more in dumpster


3. If there is no "Core Cut" taken the contractor will not know if the is wet insulation below.(unless your willing to

    pay for a "moisture scan").

4. If there is no "Core Cut" the contractor can only hope for the best scenario, which would be, the roof that is

    exposed is the only one and the deck below is steel (usually 22 gauge prime painted "B" decking)

5. Finally if there is no "Core Cut" , and the existing roof is removed and properly disposed of the contractor will

    have no idea on how to secure the new insulation . If the 'deck' is steel the new insulation (which is not wet),

    can stay. You will only have to pay for new insulation provided by the contractor that is wet ! 

6. If you have a concrete deck the contractor should install all the of the new insulation by adhering it to the

   concrete with a foam adhesive.

7. If a 'Core Cut' or multiple 'Core Cuts' were taken , you and the contractor will learn exactly how many roofs

    have to removed , if you still have a lot of dry insulation that can stay and how much wet insulation will be

    disposed of and how many pieces of new insulation will be needed, & how to secure the new insulation,

    preferably , two layers of "Polyisocyanurate" with an R-value = 20, can be secured with a three inch round

   ' Galvalume ' plates with a minimum of a 4.5 inch screw in the middle of each plate, that will fasten

   the two layers of insulation and will bite a minimum of 1/2 inches into the 'steel deck'.



Watch the video below, which shows why you should  take "Core Cuts" or  a "Core Sample of your roof